“& Juliet,” a fresh and vibrant musical that reimagines the fate of Shakespeare’s famous heroine, has successfully recouped its $17 million investment, marking it as the first new musical of the 2022-23 season to achieve this financial milestone. This accomplishment positions “& Juliet” as the fourth new musical to turn a profit following the disruptions caused by the Covid pandemic.
Celebrating this achievement, the producers of “& Juliet” expressed their pride in being part of a production that not only entertains but also resonates deeply with audiences, contributing positively to the theater industry’s recovery. “It’s wonderful to be a component of the theater industry’s ongoing recovery and join the increasing number of musicals that have recovered post-pandemic, which is additional evidence that nothing compared to live theater and the mutual benefit of human relationship,” they stated in a joint statement. They emphasized the joy and the narrative of second chances that “& Juliet” brings to its viewers globally.
Other musicals that have managed to recoup their investments post-pandemic include “Moulin Rouge,” “Six,” and “MJ.” As the Neil Diamond-inspired “A Beautiful Noise” is set to close by the end of the month, “& Juliet” will stand as the only Broadway show from the 2022-23 season still running.
“What if there was a different ending for Juliet?”@MattCardle and @SandraMarvinuk tell @tessa5news about starring in the jukebox musical ‘& Juliet’, featuring the music of Swedish pop songwriter Max Martin, which is set to tour the UK. pic.twitter.com/FgRwwWReJE
— Channel 5 News (@5_News) June 11, 2024
Since its Broadway debut on November 17, 2022, at the Stephen Sondheim Theatre, “& Juliet” has captivated audiences, grossing over $93 million and attracting more than 650,000 attendees across 673 performances, including 20 previews and 653 regular shows. The show has consistently played to nearly full houses with an average capacity of 95.5%, and an average ticket price of $144.44. The announcement of the production’s financial success was officially made after achieving the break-even point on April 14.
The creative force behind “& Juliet” includes David West Read of “Schitt’s Creek” fame, who crafted the story, with direction by Luke Sheppard and choreography by Jennifer Weber. The musical features a collection of pop hits from acclaimed artist Max Martin. Looking ahead, the show is set to expand its reach with a UK tour beginning in July and a North American tour in September. Additionally, a German production is scheduled for October, marking the sixth country to host the musical since its initial 2019 premiere in London’s West End.
Produced by a team including Max Martin, Tim Headington, Theresa Steele Page, and several others, “& Juliet” promises to continue its success story, inviting more audiences to experience its unique blend of Shakespearean narrative with a modern musical twist. The production underscores the enduring appeal of live theater and its ability to adapt and thrive even in the most challenging times.
Key Points :
i. “& Juliet,” a contemporary musical reimagining Shakespeare’s heroine, has recouped its $17 million investment, making it the first new musical of the 2022-23 season to do so and the fourth since the COVID-19 pandemic.
ii. The production has generated over $93 million in revenue and attracted more than 650,000 audience members since its opening at the Stephen Sondheim Theatre on Broadway in November 2022.
iii. The musical boasts an impressive 95.5% average capacity across 673 performances, with an average ticket price of $144.44.
iv. “& Juliet” is set to expand its reach with upcoming tours in the UK and North America, and a new production in Germany, marking its introduction in six countries since its West End debut in 2019.
v. The success of “& Juliet” is part of a broader resurgence in the theater industry, emphasizing the unique value of live theater and shared human experiences.
TL Holcomb – Reprinted with permission of Whatfinger News
