Remember this guy?
Scooter Braun, a prominent figure in the music industry for over two decades, has announced his retirement from music management to focus more on his role as CEO of HYBE America and his personal life, particularly his role as a father. Having managed some of the biggest names in music, including Justin Bieber, Ariana Grande, and Demi Lovato, Braun’s decision marks a significant shift in his career and personal priorities.
Scooter Braun bows out.
.
.
.#ScooterBraun #MusicIndustry #Retirement #TaylorSwift #JustinBieber #ArianaGrande #MusicNews #CelebrityNews #Music #PopCulture #PopStars #Hollywood #CelebrityNews pic.twitter.com/HELXsPurpR— All Time Entertainment (@AllTimeEnt) June 17, 2024
At 42, Braun reflected on his 23-year journey in the industry, beginning his career managing an artist named Cato in Atlanta at just 19 years old. He described his experiences as something out of a “Forrest Gump”-like story, filled with unexpected and remarkable moments. His decision to step back from management was influenced by a combination of personal insights and shifts in his professional life, particularly the recent changes involving one of his major clients seeking a new direction.
Scooter Braun announces his retirement from managing after 23 years. pic.twitter.com/DGeLH96nOf
— Pop Base (@PopBase) June 17, 2024
Braun’s management career has been full of highs, during which he witnessed the meteoric rises of artists who have significantly impacted the music scene. However, the demands of being on call 24/7 took a toll, leading him to reevaluate his priorities as his children grew older and as he navigated significant personal life changes, including a divorce from his ex-wife Yael Cohen in 2021.
Despite stepping down as a manager, Braun will continue to influence the entertainment industry as the CEO of HYBE America. He expressed confidence in his colleagues, Allison Kaye and Jennifer McDaniels, who will take over the managerial responsibilities he is leaving behind. Braun also looks forward to dedicating more time to philanthropic efforts through the Braun Foundation and his role on the national board of Make-A-Wish.
Scooter Braun announces his retirement after 23 years in business pic.twitter.com/ClXwJyKgfV
— Pubity (@pubity) June 18, 2024
The transition comes after a period of reflection and realignment for Braun, who has faced both praise and controversy throughout his career. Notably, he acquired Taylor Swift’s music catalog in 2019, a move that sparked significant backlash and highlighted the complexities of music rights and artist management.
Scooter Braun Announces Retirement From Artist Management After 23 Years https://t.co/7UWH1qk43f via @enews I think he’s a very good manager. He still young long way to go.
— Kareen Porter (@KareenPorter10) June 18, 2024
Key Points:
i. Career Transition: Scooter Braun, a notable music manager known for his work with stars like Justin Bieber and Ariana Grande, has announced his retirement from music management after 23 years to focus more on his role as CEO of HYBE America.
ii. Family Focus: Braun’s decision is influenced by a desire to spend more time with his children and step back from the demanding 24/7 role of an artist manager.
iii. Continued Leadership: Despite stepping down from management, Braun will continue to lead as the CEO of HYBE America, where he will oversee various music acts and projects.
iv. Professional Shifts: The transition comes amid personal changes, including Braun’s recent divorce, and professional shifts, notably one of his major clients seeking a new direction.
v. Philanthropic Efforts: Alongside his corporate responsibilities, Braun plans to increase his involvement in charitable activities through the Braun Foundation and as a national board member of Make-A-Wish.
Fallon Jacobson – Reprinted with permission of Whatfinger News
