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The box office is witnessing a notable battle with the release of “A Quiet Place: Day One,” which is surpassing its $40 million forecast by bringing in a franchise record of $53 million for its opening weekend. The film kicked off with a robust $22.5 million on Friday. This surge comes amidst strong competition from Disney/Pixar’s “Inside Out 2,” which is on its third weekend and projected to gross between $55 million and $59 million.
“Inside Out 2” matched its Friday haul from the previous week with $17.1 million, a figure comparable to “Toy Story 4” on its second Friday in 2019. Despite the usual boost from weekend matinees, “Inside Out 2” is expected to see a Saturday increase of around 20%, following a modest 14% increase over Friday’s figures earlier in the morning.
“A Quiet Place: Day One” is battling it out with “Inside Out 2” at the weekend box office while “Horizon” is running a distant third. Click in to read more.https://t.co/cdBnnAZzYD pic.twitter.com/yaIrZwDNfL
— Forbes Entertainment (@ForbesEnt) June 29, 2024
“A Quiet Place: Day One” is drawing crowds with a fresh narrative and a new cast, enhancing the appeal with premium viewing formats such as IMAX and PLF, which account for 41% of its ticket sales. The film has received a B+ CinemaScore and four stars from audience exit polls, indicating strong viewer satisfaction. The demographic breakdown shows a diverse crowd, with a significant portion of ticket buyers attracted by the film’s connection to a beloved franchise.
On social media, “A Quiet Place: Day One” is performing well, with an online reach of 180.3 million across various platforms, boosted by a high-profile Super Bowl ad that drew nearly 27 million views. The cast, including Lupita Nyong’o, has been pivotal in promoting the film, with Nyong’o alone bringing in significant attention through her social media activity.
‘A Quiet Place: Day One’ and ‘Horizon: An American Saga’ might be feeling sad; neither were able to catch up to ‘Inside Out 2’ on their opening weekend. https://t.co/dWMzJzTV1N
— Vulture (@vulture) June 29, 2024
Meanwhile, Kevin Costner’s “Horizon,” another new release, garnered $4.1 million on its opening day and is expected to conclude the weekend with $11.3 million. Although it falls short of its production costs, the film has attracted a predominantly older audience, which makes up nearly half of its viewership. Despite receiving a B- CinemaScore and mixed reviews, the film’s unique appeal is drawing audiences, particularly in the South and Midwest.
Box Office: ‘A Quiet Place: Day One’ Gets Loud With Franchise-Record Opening Day, ‘Horizon’ Moseys to Third as ‘Inside Out’ Looks to Stay on Top https://t.co/5C9YZFGqFT via @Inoreader
— Flicker Effect (@Flicker_Effect) June 29, 2024
This weekend’s total box office is anticipated to reach $153.5 million, marking a 20% increase from the same period last year, highlighting a successful weekend for both new releases and continuing titles.
Key Points:
i. “A Quiet Place: Day One” exceeded its $40M forecast with a record $53M opening weekend, while “Inside Out 2” is projected to earn between $55M and $59M in its third weekend.
ii. The new installment in the “A Quiet Place” series debuted with $22.5M on Friday, indicating strong audience interest and setting a new franchise record.
iii. Audience preferences for premium viewing formats such as IMAX and PLF contributed significantly, accounting for 41% of the film’s ticket sales.
iv. Social media played a crucial role in marketing, with “A Quiet Place: Day One” reaching 180.3M across various platforms and benefiting from a highly viewed Super Bowl commercial.
v. Competing at the box office, Kevin Costner’s “Horizon” opened to $4.1M and is expected to reach $11.3M for the weekend, attracting a predominantly older audience.
James Kravitz – Reprinted with permission of Whatfinger News
