Margot Robbie, widely recognized for her success in the film industry, is now venturing into the gin market with her latest enterprise, Papa Salt. Alongside her husband and business partner, Tom Ackerley, and three close friends, Robbie has embarked on a journey to conquer the spirits industry.
Robbie, who recently starred in and produced the blockbuster movie Barbie, which grossed $1.4 billion worldwide, shared with The Times of London her experiences with her new venture. She described the process of creating and marketing gin as “refreshing” compared to the film industry. According to Robbie, the tangible nature of a product like gin offers a more straightforward business model compared to the speculative and intangible aspects of film production.
Margot Robbie has come a long way from her house-share days in London.
She co-produced Barbie, the highest-grossing film of last year, and has now launched Papa Salt, a gin brand ⬇️ https://t.co/PJgdmgoovF
— The Times and The Sunday Times (@thetimes) June 23, 2024
Selling ideas is the wild business of filmmaking.. You never know how much it will earn, who will watch it, or how it will be received,” Robbie explained. “With gin, it’s more predictable. You can lay everything out on a spreadsheet, which you can’t do with a movie idea.”
Despite her new venture into gin, Robbie’s film production company, LuckyChap Entertainment, has achieved significant success since its inception in 2014. With a portfolio including hits like I, Tonya (2017), Promising Young Woman (2020), Saltburn (2023), and the recent Barbie, LuckyChap has accumulated 25 Academy Award nominations, with Allison Janney been awarded an Oscar for her performance in I, Tonya. The company also boasts 18 BAFTA nominations and substantial box-office revenue.
Margot Robbie has launched Papa Salt, and she says selling gin is easier than selling a movie. pic.twitter.com/BGFolQCTK0
— Flicks (@flicksin007) June 23, 2024
Robbie expressed initial reservations about entering the crowded celebrity-driven spirits market, acknowledging other celebrities like Brad Pitt, George Clooney, and Kylie Minogue, who have also launched successful alcohol brands. However, she emphasized that for her, venturing into the gin business is driven by genuine interest and passion rather than merely a lucrative opportunity.
Papa Salt Coastal Gin, co-founded by actor Margot Robbie, is launching in the UK exclusively through Harvey Nichols.https://t.co/KjQMhjUJYS pic.twitter.com/fowdB2lRsI
— The Spirits Business (@spiritsbusiness) June 10, 2024
“Our passions are movies and drinks, and now we’ve ticked them both,” Robbie stated, highlighting her dual interests that span both the cinematic and beverage industries. With this new endeavor, Robbie is not only expanding her professional repertoire but also exploring how her storytelling skills can translate into other forms of entrepreneurship.
Key Points:
i. Margot Robbie, alongside her husband Tom Ackerley and three friends, has launched a gin brand named Papa Salt.
ii. Robbie finds the gin business more straightforward and predictable than the film industry, citing the tangible nature of the product allows for easier planning and execution.
iii. Her production company, LuckyChap Entertainment, has been highly successful, with films like I, Tonya and Barbie earning numerous awards and significant box office returns.
iv. Despite the success in films, Robbie was initially hesitant to join the crowded celebrity alcohol market but sees her venture into gin as a reflection of her genuine interests.
v. Robbie compares the business models of films and gin, emphasizing the clarity and predictability of selling a physical product over the speculative nature of movie-making.
TL Holcomb – Reprinted with permission of Whatfinger News
