Apple is always rumored to be making deals in AI, when at the same time they have invested billions on their own. So Meta is the next to lose out…
Several months ago, Apple declined proposals from Meta Platforms to incorporate Meta’s AI chatbot, Llama, into the iPhone, according to sources familiar with the matter. The talks between the two tech giants were brief and took place in March, but they did not progress to a formal negotiation stage.
Apple is reportedly in talks with Meta about potentially integrating Meta’s Llama AI models into Apple Intelligence. This would be a notable pivot from their traditionally contentious relationship. https://t.co/2Ym6glR2VT pic.twitter.com/BIFmjyTOkQ
— CNBC (@CNBC) June 24, 2024
Apple, led by CEO Tim Cook, has opted not to pursue a partnership with Meta regarding its Llama chatbot. The decision was influenced by concerns over Meta’s handling of privacy, which Apple reportedly finds insufficient compared to its stringent privacy standards.
The discussions about integrating Llama into Apple’s ecosystem came around the same time Apple was negotiating with other major tech companies like OpenAI and Alphabet to enhance its own products with their AI technologies. These negotiations were part of a broader initiative by Apple to ramp up its artificial intelligence capabilities.
LISTEN NOW: It’s all about AI today – Nvidia shares fall again, days after the chipmaker held the title of world’s most valuable company, and Apple reportedly held talks with Meta about an AI partnership. Listen and follow the @SquawkStreet podcast here: https://t.co/FZ7yRasmzi pic.twitter.com/HA3ihiAbx4
— CNBC (@CNBC) June 24, 2024
In early June, at its annual developer conference, Apple unveiled a comprehensive AI strategy. This strategy includes the integration of OpenAI’s ChatGPT into its devices, marking a significant advancement in Apple’s AI offerings. The company also introduced “Apple Intelligence,” a new technology designed to enhance its suite of applications, including the Siri virtual assistant, with more sophisticated AI features.
⚠️ JUST IN:
*APPLE REJECTED IDEA OF AI PARTNERSHIP WITH META MONTHS AGO
*APPLE AI DISCUSSIONS WITH META DIDN’T REACH A FORMAL STAGE$AAPL $META pic.twitter.com/NL7DipTIP0
— Investing.com (@Investingcom) June 24, 2024
Both Apple and Meta have yet to make official comments regarding the reported discussions on integrating the Llama chatbot. The news of these talks was first brought to public attention by a major news outlet over the weekend. As it stands, there are no ongoing discussions between Apple and Meta concerning any AI collaborations involving the Llama chatbot.
Major Points:
- Apple rejected proposals from Meta Platforms to integrate Meta’s AI chatbot, Llama, into iPhones due to privacy concerns.
- The discussions between Apple and Meta were brief and took place in March, but never advanced to formal negotiations.
- Apple’s decision reflects its stringent privacy standards, which it felt were not adequately met by Meta.
- Concurrently, Apple was exploring partnerships with other tech firms like OpenAI and Alphabet to incorporate their AI technologies.
- Apple unveiled a significant AI strategy at its annual developer conference, introducing OpenAI’s ChatGPT among other innovations.
RM Tomi – Reprinted with permission of Whatfinger News
