This company has made hard-left choices for years. Now even on our Independence Day they insult all Americans. What is it with Leftists who think America is some racist society? The only racism shown in America for years now is the Left’s hatred of Whites and Asians.
On the Fourth of July, a day typically marked by casual celebrations and fireworks across America, Ben & Jerry’s chose a different focus, highlighting historical racial injustices in the U.S. The ice cream brand, known for its socially conscious stance, issued a bold reminder of America’s past and ongoing issues with systemic racism and the lingering effects of slavery, diverging sharply from the usual festive messages.
Ben & Jerry’s just released this new ad and it’s the most woke thing I’ve ever seen: pic.twitter.com/imJGoXHo10
— End Wokeness (@EndWokeness) July 5, 2024
While most of the nation engaged in traditional Independence Day festivities, Ben & Jerry’s used the occasion of America’s 248th birthday to reflect on deeper societal issues. Their approach is consistent with their reputation as perhaps the most outspokenly progressive company in the industry, often engaging in what some critics describe as virtue signaling. This has positioned them as a polarizing entity among companies that typically aim for neutrality in societal and political debates.
The company’s message emphasized the need to continue striving for an America where “liberty and justice for all” are truly realized, pointing out that the journey toward such ideals is far from complete. This perspective contrasts starkly with the celebratory tone that dominates the national holiday, making their statement stand out as particularly provocative.
Ben & Jerry’s said we lived on stolen land last 4th of July…
But has yet to give their own land back to the Native Americans who used to live on it.
Funny how that happens. pic.twitter.com/3OQRvBcJjP
— Tim Young (@TimRunsHisMouth) July 5, 2024
Critics, however, have taken issue with Ben & Jerry’s unyielding focus on social and political matters, arguing that the company has become the epitome of corporate overreach into activism. Some view this as a negative influence, detracting from simpler pleasures, like enjoying a dessert without political overtones. Discussions around boycotting the brand have surfaced, fueled by frustration over what some see as excessive and unwelcome moral posturing by the company.
Despite these criticisms, Ben & Jerry’s has not shied away from advocacy, actively using its platform to address a range of issues from racial justice to environmental activism. The company’s social media activity in June alone included numerous posts on topics like Pride, Juneteenth, reproductive rights, and anti-racism, further solidifying its identity as a vocal advocate in the corporate sphere.
How about it Ben & Jerry’s? You want to give back that “stolen land” of yours? pic.twitter.com/6LT78CbzHc
— Defiant L’s (@DefiantLs) July 6, 2024
This approach by Ben & Jerry’s reflects a broader trend where businesses are increasingly expected to take stands on social issues, a move that can alienate some segments of their customer base even as it endears them to others, which means Leftists.
Major Points
- On the Fourth of July, Ben & Jerry’s highlighted America’s historical racial injustices instead of participating in typical celebratory activities.
- The company, known for its progressive stance, emphasized the ongoing issues of systemic racism and the legacy of slavery in the U.S.
- Their approach on Independence Day sparked criticism for what some view as excessive corporate activism and virtue signaling.
- Discussions about boycotting the brand emerged due to its continual focus on social and political matters.
- Ben & Jerry’s commitment to advocacy is evident in their frequent social media posts on various justice issues, positioning them as a leader in corporate social responsibility.
RM Tomi – Reprinted with permission of Whatfinger News
