As these companies begin their descent into Leftist, Marxist ideology, DEI efforts become more and more public, upsetting the traditional customers who prefer freedom and the free market.
Farm equipment manufacturer John Deere announced it is scaling back its diversity, equity, and inclusion (DEI) initiatives. In a statement released on Tuesday, the company detailed changes to internal policies, emphasizing that customer trust and confidence are paramount. As part of these changes, John Deere will no longer participate in or support external social or cultural awareness events.
@JohnDeere My grandmother worked for John Deere in the 1920s and she would be appalled at this. Shame on you
John Deere drops DEI initiativeshttps://t.co/2XunjoHg0C
— Kelley Rose (@roserabbit1) July 18, 2024
John Deere also announced an audit of company-mandated training materials and policies to remove socially motivated messages. The company reaffirmed that diversity quotas and pronoun identification are not part of its policy. This move comes in response to feedback from customers and aims to align internal policies with business strategies to better serve their needs.
Oh, geez. Pathetic.
John Deere drops ‘social or cultural awareness’ events: ‘Founded in America’s heartland’ https://t.co/UHTg4emrHL
— Amy Fries (@amyfries) July 17, 2024
Additionally, all employee resource groups at John Deere will now focus exclusively on professional development, networking, mentoring, and talent recruitment. The announcement did not cite specific customer feedback, but it follows a social media campaign by conservative activist Robby Starbuck, who accused the company of funding Pride events and encouraging gender-based pronoun usage.
John Deere drops diversity initiatives
and pledges to no longer join
‘social or cultural awareness parades’
(So,
you don’t want to have ‘Cultural Awareness’?
That cuts your customer base
and helps your competitors know your weaknesses)#EducateYourselfManhttps://t.co/A5xagHVAqI pic.twitter.com/y3uFyhYnYB— StrongSpiritMind Projects 🎶 (@demonproducer) July 18, 2024
John Deere is the second agriculture-based company to scale back DEI initiatives in recent months, following Tractor Supply Company’s similar move in June. Despite these changes, a survey by the Association of Corporate Citizenship Professionals and YourCause from Blackbaud indicates that 96% of corporate social impact professionals report that DEI commitments have either increased or stayed the same in major companies.
Key points:
- John Deere scales back DEI initiatives, citing customer trust and confidence.
- The company will no longer support external social or cultural awareness events.
- An audit will be conducted to remove socially motivated messages from training materials.
- Employee resource groups will now focus on professional development, networking, mentoring, and talent recruitment.
- The move follows similar actions by Tractor Supply Company and a social media campaign by conservative activist Robby Starbuck.
Conner T – Reprinted with permission of Whatfinger News
