Vivek has been right up to this point in his race for number two. He would make an excellent VP to Trump, if Trump so chose.
Republican presidential candidate Vivek Ramaswamy’s campaign has taken an unconventional approach in the final weeks leading up to the Iowa caucuses and the New Hampshire primary, ceasing spending on traditional television advertisements. A representative from his campaign confirmed to NBC News that Ramaswamy, a biotech entrepreneur, has halted the purchase of standard broadcast TV ads, which typically constitute a significant portion of political advertising expenditure in the United States. According to the campaign spokesperson, there are no booked TV ads for the immediate or distant future, as they shift their focus to a more targeted strategy.
Oh no, a presidential campaign has stopped spending money on TV ads? Whatever shall we do? It’s not like there are a million other ways to reach voters or anything- Joe
Tricia McLaughlin, the press secretary for Ramaswamy’s campaign, outlined their alternative approach, emphasizing the use of addressable advertising, mail, text, live calls, and door-to-door outreach. McLaughlin explained that this unconventional strategy aims to reach the identified voters directly and effectively communicate Ramaswamy’s vision for America, encouraging them to caucus and participate in the electoral process.
Vivek Ramaswamy on suspending television campaign ads:
“I’m running this campaign in the same way that I would a company, with an actual IQ and an actual brain…” pic.twitter.com/a5yYhWxz8h
— The Post Millennial (@TPostMillennial) December 28, 2023
Vivek Ramaswamy on suspending television campaign ads: “I’m running this campaign in the same way that I would a company, with an actual IQ and an actual brain…”
“This isn’t the typical campaign strategy. We intentionally structured it this way to be nimble and hyper-targeted in our ad spending,” McLaughlin stated, highlighting the campaign’s adaptability and precision in reaching potential voters.
Vivek Ramaswamy’s presidential campaign has stopped spending money on television ads and does not have any TV ad reservations booked, according to his campaign. https://t.co/Ra6tBQbs1V
— NBC News (@NBCNews) December 26, 2023
In a statement on X (formerly Twitter), Ramaswamy expressed his disdain for traditional TV ad spending in presidential campaigns, branding it “idiotic” with a low return on investment. He criticized it as a tactic used by political consultants to deceive candidates lacking in political acumen. Ramaswamy asserted that his campaign is charting a different course by following data-driven spending, challenging the norm in U.S. politics.
As of November, Ramaswamy’s campaign had initially planned to allocate over $12 million for ads across various platforms, including broadcast, cable, radio, digital, and direct mail in Iowa and New Hampshire. However, recent figures from the political ad-tracking firm AdImpact revealed that the campaign has spent $2.2 million on TV, digital, and radio ads. The reduction in TV ad spending is evident, with expenditures dropping from over $200,000 in the first week of December to just $6,000.
Vivek Ramaswamy’s Campaign Makes Unexpected Turnhttps://t.co/BEI65N17XB
— Larry Elder (@larryelder) December 27, 2023
Despite the shift in strategy and the decline in TV ad spending, Ramaswamy remains optimistic about the Iowa caucus. Speaking on Fox News’s “Sunday Morning Futures” on December 24, he expressed confidence in overdelivering massively, citing support from first-time caucus-goers, young people, and America-first patriots. Ramaswamy believes these groups will contribute to a significant surprise on January 15.
– Whatfinger SponsorHowever, polling data suggests that Ramaswamy faces an uphill battle. According to the RealClearPolitics average of Republican Primary polls, former President Donald Trump maintains a commanding lead at 62.5 percent, with Ramaswamy trailing in fourth place at just 4 percent. A recent Emerson College poll in Iowa further reinforces this trend, placing Trump in the lead with 50 percent support among Republican caucus voters.
TRUMP: "Vivek is a good man"
President Donald J. Trump commented on the news that Vivek Ramaswamy's Campaign has stopped spending money on TV ads, saying:
"He will, I am sure, Endorse me. But Vivek is a good man, and is not done yet!" pic.twitter.com/ALKTfJNiRV
— Anthony Hughes (@CallMeAntwan) December 27, 2023
Despite trailing in the polls, Ramaswamy has dismissed speculation about dropping out and endorsing President Trump. During a Fox News interview, he clarified that he is not a “plan B person” and has no intentions of being Trump’s running mate in 2024. Ramaswamy acknowledged Trump’s achievements for the country but emphasized the need for a fresh perspective and someone from the next generation to lead the America-first agenda into the future.
James Kravitz, freelance writer
Major Points Discussed:
- Vivek Ramaswamy’s presidential campaign has ceased spending on traditional TV ads, opting for a more targeted approach.
- The campaign, led by the biotech entrepreneur, focuses on addressable advertising, mail, text, live calls, and door-to-door outreach to engage with voters directly.
- Ramaswamy criticizes traditional TV ad spending as “idiotic,” advocating for a data-driven spending strategy in contrast to political norms.
- Despite initially planning a $12 million ad budget, recent figures show a reduction in TV ad spending from over $200,000 to $6,000.
- While Ramaswamy expresses optimism about the Iowa caucus, poll averages indicate a significant lead for former President Donald Trump, with Ramaswamy trailing in fourth place at 4 percent.
Comments – Threads – Links
- He was running for VP, but now he’s out of money- The Franchise, MPA
- I really hope this conspiracy-loving traitor is finally done and about to suspend his campaign so we never have to hear from him again- Andy Cohen
- What’s most sad about @VivekGRamaswamy is that he’s trying to appeal to a voting base that will never elect a brown or Hindu person- Ben
- Probably because he knows he’s not going to reach the qualification threshold for the 5th Republican primary debate (Haley, DeSantis, & Trump as of now) and so is determining how he can put the money remaining in the campaign fund best to his own benefit- Marc C.
- Hes 100% gonna be Trump’s running mate. That’s why he won’t say anything negative about Trump like all the other GOP candidates have- Robert.
